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Introduction
Elements for Successful Business
Overview
Why Buyer-Seller Linkages are Needed
Identifying Market Opportunities
Selecting Suitable Enterprises
Selecting Suitable Locations
Selecting Linkage Partners
Specifying the Partners' Roles
Forming and Managing Producer Groups
Designing Buyer-Seller Contracts
Designing Product Pricing Systems
Performance Monitoring and Recording
Non-Quantifiable Outcomes
Alternative Linkage Models
Providing Services to Smallholders
Agricultural and Environmental Practices
Quality Assurance & Human Health and Safety

Current and Future Trends

 


SPECIFYING THE PARTNERS' ROLES

When a smallholder or a group of smallholders agree to produce a crop for sale to a company, and an NGO agrees to facilitate the partnership, it is very important that the roles and responsibilities of each partner are clearly defined and understood by all. If this is not done, experience has shown that smallholders and companies will often have unrealistic expectations of what the other party will do or provide, and when these expectations are not satisfied both will expect the facilitator to fill the gap and perform roles which should rightly be the responsibility of either the smallholders or the company.

As a general rule the following division of functions is recommended.

Sometimes additional functions may have to be taken on by one or other of the partners. If this is done it is important to avoid setting a precedent, through any partner taking on a role which it cannot then sustain.

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Natural Resources Institute
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Natural Resources Institute 2003