Key Questions on Demand for End Product

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Why Buyer-Seller Linkages are Needed

Identifying Market Opportunities

Selecting Suitable Enterprises

Selecting Suitable Locations

Selecting Linkage Partners

Specifying the Partners' Roles

Forming and Managing Producer Groups

Designing Buyer-Seller Contracts

Designing Product Pricing Systems

Performance Monitoring and Recording

Non-Quantifiable Outcomes

Alternative Linkage Models

KEY QUESTIONS ON DEMAND FOR END PRODUCT

1.	Is there a high risk that the market for the end product could disappear? Considerations
2.	Does the price expected give the company sufficient profit to keep it in business? Considerations
3.	Might the end product not achieve the required quality standards? Considerations

Case Study: Identifying new markets

Related Information: Key questions on demand for raw material

CONSIDERATIONS

1.	Is there a high risk that the market for the end product could disappear? Considerations The purchasing company should do a careful survey of supply and demand before starting the enterprise
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2.	Does the price expected give the company sufficient profit to keep it in business? Considerations The company must be able to retain an adequate profit margin after covering all costs
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3.	Might the end product not achieve the required quality standards? Considerations If the market is very sensitive to product quality, the standard required should be clearly defined and reflected in the price structure
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Natural Resources Institute 2003