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Introduction
Elements for Successful Business
Overview
Why Buyer-Seller Linkages are Needed
Identifying Market Opportunities
Selecting Suitable Enterprises
Selecting Suitable Locations
Selecting Linkage Partners
Specifying the Partners' Roles
Forming and Managing Producer Groups
Designing Buyer-Seller Contracts
Designing Product Pricing Systems
Performance Monitoring and Recording
Non-Quantifiable Outcomes
Alternative Linkage Models
Providing Services to Smallholders
Agricultural and Environmental Practices
Quality Assurance & Human Health and Safety

Current and Future Trends

 


KEY QUESTIONS ON PARTNER QUALITIES : THE EXPORTING COMPANY

1. Does the company have a reputation for ethical and efficient business management?
Considerations
2. Has the company researched the market and drawn up a detailed business plan?
Considerations
3. Does the company have the experience and resources needed to run the business efficiently?
Considerations

Related Information : Key questions on smallholders as partners and intermediaries as partners.


CONSIDERATIONS

1. Does the company have a reputation for ethical and efficient business management?
Considerations

The company must be trusted to give the growers a fair deal, both in servicing their production and in buying their product; otherwise the partnership will not endure.
 
2. Has the company researched the market and drawn up a detailed business plan?
Considerations
If the business is not viable both company and smallholders will suffer.
 
3. Does the company have the experience and resources needed to run the business efficiently?
Considerations
It is usually inadvisable for an inexperienced or poorly resourced exportercompany to encourage smallholders to embark on an untried enterprise.
 

 

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Natural Resources Institute 2003