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Introduction
Elements for Successful Business
Overview
Why Buyer-Seller Linkages are Needed
Identifying Market Opportunities
Selecting Suitable Enterprises
Selecting Suitable Locations
Selecting Linkage Partners
Specifying the Partners' Roles
Forming and Managing Producer Groups
Designing Buyer-Seller Contracts
Designing Product Pricing Systems
Performance Monitoring and Recording
Non-Quantifiable Outcomes
Alternative Linkage Models
Providing Services to Smallholders
Agricultural and Environmental Practices
Quality Assurance & Human Health and Safety

Current and Future Trends

 


ROLES AND RESPONSIBILITIES OF SMALLHOLDERS IN MARKET LINKAGES

Individually

  • Grow the crop
  • Sell to the company
  • Repay loans to lender
  • Honour terms of agreement

Collectively

  • Join producers' group for purposes of consultation, negotiation, training and economies of scale

Related information: Roles of companies and intermediaries; Case studies

Case Studies
 
Sample Documents
 
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Natural Resources Institute 2003