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Introduction
Elements for Successful Business
Overview
Why Buyer-Seller Linkages are Needed
Identifying Market Opportunities
Selecting Suitable Enterprises
Selecting Suitable Locations
Selecting Linkage Partners
Specifying the Partners' Roles
Forming and Managing Producer Groups
Designing Buyer-Seller Contracts
Designing Product Pricing Systems
Performance Monitoring and Recording
Non-Quantifiable Outcomes
Alternative Linkage Models
Providing Services to Smallholders
Agricultural and Environmental Practices
Quality Assurance & Human Health and Safety

Current and Future Trends

 


ROLES AND RESPONSIBILITIES OF INTERMEDIARIES IN MARKET LINKAGES

  • Identify new production and market opportunities
  • Ensure project viability
  • Identify company and smallholders
  • Introduce, advise and train partners
  • Facilitate negotiations on contract and price
  • Mediate where necessary
  • Monitor progress, withdraw

Related information: Roles of smallholders and companies; Case studies; participatory consultation techniques.

Case Studies
 
Sample Documents
 
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Natural Resources Institute
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Natural Resources Institute 2003